About the Founder

My name is Lindsay Smalley, I am a Licensed Esthetician, founder & owner of GR Skincare.  

I am also a published certified makeup artist and certified in oncology esthetics. More than that, I am a person who loves to educate others when it comes to skin care. There is nothing better than seeing someone have that "aha" moment, then suddenly have confidence that they are on the right path on their skin care journey.

I have been in the beauty industry for over 9+ years and I have seen and experienced a lot. Being a makeup artist allowed me to beautify people, by enhancing their natural God given beauty. My clients were happy and loved the way they looked, which was great. But all I was doing was covering up their compromised skin, blemishes, etc. I wasn't solving their skin problem(s). I wanted to help them to improve their skin, not just cover it up.

That's when I decided to go back to school to become an Esthetician. It is such a blessing and a gift to be able to do something that I am passionate about for a living.

If you know me or have talked to me about skin care, you know that I am always willing to spend time talking with you to explain whatever is needed. I want to understand each person’s current skin care habits, skin concerns or problems. Then I can create a treatment plan for a homecare routine.

My focus is to first, make sure the skin's barrier is functioning at its optimum potential. If not, then that must be repaired first. Then we can move the focus to your skin concerns. I understand that not everyone has a current skin care routine, and that’s ok. Everyone has to start somewhere. I am great at creating baby steps to get you to where you want to be, depending on your skin goals. I am a firm believer that if you are consistent, you can drastically improve your skin without the need for surgery or injections.  

I hope that you will choose my vegan skincare products to use to nourish and treat your skin.

 "Skin care is a journey, and I'm here to help guide you."

-Lindsay Smalley, Licensed Esthetician